GREENWOOD RISING
Black Wall Street
In 1921, a group of white residents in Tulsa, Oklahoma destroyed the thriving African American neighborhood of Greenwood, known as Black Wall Street, flattening over 35 blocks, and killing over three hundred people. The incident known today as the Tulsa Race Massacre was covered up by the state and federal government and is often not taught in American schools. The 1921 Tulsa Race Massacre Centennial Commission tapped Local Projects to develop an exhibition space that will tell the story not only of the Massacre itself, but also of the remarkable and resilient Greenwood community.
ENCLAVE
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VISUAL IDENTITY
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VISUAL IDENTITY: PUSH & PULL
Greenwood Rising’s visual identity stands as a tribute to both the enduring resilience and dynamic energy of the Greenwood District. Every design choice is intentional—drawing from the area’s rich cultural roots and the bold entrepreneurial legacy of Black Wall Street. The palette of deep, earthy colors conveys layers of history and strength, while contemporary typography and crisp lines represent forward movement and renewal. Historical photographs and artwork are seamlessly woven throughout, forging a visual dialogue between past and present. This design strategy not only pays homage to the community’s legacy, but also inspires visitors to actively engage with the narratives and lived experiences that define this remarkable neighborhood.
ACTIVISM & COMMUNITY ENGAGMENT
Greenwood Rising is more than a museum; it is a catalyst for activism and community engagement. By highlighting stories of resilience and resistance, the museum inspires visitors to take action in their communities.
Programs and exhibits are designed to empower individuals with the knowledge and tools needed to advocate for change. Whether through volunteering, participating in community events, or supporting policy changes, Greenwood Rising encourages active participation in the fight for justice.
EDUCATION
Greenwood Rising offers a range of educational programs and resources tailored to different age groups. From school tours and interactive exhibits for children to in-depth lectures and workshops for adults, there is something for everyone.
These programs are designed to educate and inspire, providing participants with a deeper understanding of historical events and their relevance today. Resources such as lesson plans, reading materials, and digital content are also available to support continued learning beyond the museum's walls.
CTA:
Supporting Greenwood Rising’s mission can take many forms. Donations are always welcome and help fund the museum’s educational programs, exhibits, and community outreach efforts.
Volunteering your time and skills is another valuable way to contribute. Additionally, spreading the word about Greenwood Rising and its mission can help raise awareness and encourage others to get involved. Together, we can ensure that the important stories and lessons of Greenwood are preserved and shared for generations to come.